In this article we will discuss about:- 1. Definition of Physical Distribution 2. Objectives of Physical Distribution 3. Importance 4. Components. Definition of Physical Distribution: Physical distribution is concerned with the physical movement of the goods from the producer to the consumer. It is an important part of marketing activity and a major component of marketing mix. It includes all [...]
Market Segmentation: Types, Importance, Examples, Process, Bases! Answer 1. Notes on Market Segmentation: For a focused marketing program, market segments should be based on certain clear-cut variables, like geographic, demographic, psychographic; behavioural, value based, volume based and benefit based. An overview of these bases for segmentation is given below: 1. Demographic Segmentation: It divides the market on the basis of [...]
New Product Development Stages: Top 7 Stages, Process, Steps and Notes (with notes) Answer 1. Stages in New Product Development: New product Development (NPD) process passes through various stages to reach its customers. These stages are as following: 1. Idea generation and screening 2. Concept development and testing 3. Physical product development and testing and 4. Commercialisation The nature of [...]