In this article we will discuss about the direct and indirect channels of product distribution adopted in India. Direct Channel: It involves the distribution of products directly by the producer himself without the use of the middlemen. Some producers prefer to do this by combining two distinct functions, production and distribution. It cannot be strictly called a 'channel'. Such direct [...]
In this article we will discuss about:- 1. Definitions of Channels of Distribution 2. Characteristics of Channels of Distribution 3. Factors Determining the Choice of Distribution Channels. Definitions of Channels of Distribution: According to McCarthy- "Any sequence of institutions from the producer to the consumer including one or any number of middlemen is called the channel of distribution." According to [...]
In this article we will discuss about:- 1. Growth of Multi-Channel System of Distribution 2. Channel Conflict in Multi-Channel System of Distribution 3. Channel Conflict Resolution 4. Strategy. Growth of Multi-Channel System of Distribution: The growth of multi-channel system of distribution is one of the noteworthy features of the marketing system. In the distant past there was no multi-channel system [...]