In this article we will discuss about the rural marketing strategies adopted in India. Learn about:- 1. Product 2. Pricing 3. Place (Distribution) 4. Promotion. Rural Marketing Strategies in India: Product, Pricing, Place and Promotion Rural Marketing Strategy # 1. Product: In simple terms, a product is anything that satisfies human want (customers) and includes product quality, features, benefits, design, [...]
In this article we will discuss about the business goods and services:- 1. Meaning of Business Goods 2. Classification of Business Goods 3. Distinguishing Characteristics 4. Marketing 5. Distribution Channels 6. International Standards Organisation and Total Quality Management Business Goods and Services: Meaning, Classification, Characteristics and Distribution Channels Meaning of Business Goods: Business products are the goods and services needed [...]
In this article we will discuss about the ethics in marketing and advertising. Learn about:- 1. Ethics in Marketing 2. Ethical Values in Marketing 3. Ethical Advertising Advantages and Disadvantages 4. Importance of Marketing Ethics. Ethics in Marketing: Values, Importance, Advantages and Disadvantages of Ethics in Marketing Marketing ethics deals with moral standards and extend beyond legal limit. The statement [...]