Archive | Marketing Management

Successful Corporate Marketing Strategies in India (with Case Studies)

Learn about the corporate marketing strategies adopted in India by: 1. Asian Paints 2. Cavinkare 3. Godrej Consumer Products Ltd 4. Micromax 5. Nirma Chemicals Limited 6. Tata Motors. Successful Marketing Strategies Examples Marketing Strategy Example # 1. Asian Paints: The success of Asian Paints is primarily due to its excellent marketing strategies. The company introduced small packs of paints [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Marketing Strategy|Comments Off on Successful Corporate Marketing Strategies in India (with Case Studies)

Recent Trends in Marketing: CRM, eMarketing and Internet Marketing

In this article we will discuss about the recent trends in marketing. Learn about:- 1. Customer Relationship Management (CRM) 2. E-Marketing 3. Internet Marketing 4. Marketing through Social Channels 5. Societal Marketing 6. Cause-Related Marketing. The Ultimate Guide to Recent Marketing Trends Recent Marketing Trend # 1. Customer Relationship Management (CRM): The opening up of our economy through liberalisation and [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Marketing Management|Comments Off on Recent Trends in Marketing: CRM, eMarketing and Internet Marketing

Rural Marketing Strategies in India: Product, Pricing, Place and Promotion

In this article we will discuss about the rural marketing strategies adopted in India. Learn about:- 1. Product 2. Pricing 3. Place (Distribution) 4. Promotion. Rural Marketing Strategies in India: Product, Pricing, Place and Promotion Rural Marketing Strategy # 1. Product: In simple terms, a product is anything that satisfies human want (customers) and includes product quality, features, benefits, design, [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Marketing Management|Comments Off on Rural Marketing Strategies in India: Product, Pricing, Place and Promotion
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