Archive | Marketing Management

Types of Marketing Strategy

The marketing strategies can be studied under the following heads: 1. Competitive Marketing Strategies 2. Market Challenger Strategies 3. Market Follower Strategies. Some of the most popular and effective types of marketing strategies often employed are: 1. Affinity Marketing 2. Alliance Marketing 3. Ambush Marketing 4. Call to Action (CTA) Marketing 5. Close Range Marketing 6. Cloud Marketing 7. Community [...]

By |2020-11-04T11:26:44+05:30November 4, 2020|Marketing Strategy|Comments Off on Types of Marketing Strategy

New Product Launch

Before a product is introduced to the market, it goes through a series of steps or phases. This planning process, which is called the New Product Development Process, allows a firm to generate and evaluate ideas, to eliminate the least attractive ones, to develop the product and finally test and introduce it to the marketplace. The most important steps involved [...]

By |2020-10-23T11:54:14+05:30October 23, 2020|New Product Launch|Comments Off on New Product Launch

Marketing Control

Marketing control involves gathering information on marketing performance and comparing the achieved performance against planned or budgeted performance, using predetermined standards and yardsticks. It provides feedback; it regulates; and it exercises a restraining influence or a redirecting influence. Learn about:- 1. Meaning of Marketing Control 2. Scope of Marketing Control 3. Importance 4. Characteristics 5. Process 6. Techniques 7. Annual [...]

By |2019-12-21T08:09:27+05:30December 21, 2019|Marketing Management|Comments Off on Marketing Control
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