Marketing mix is the process of designing and integrating various elements of marketing in such a way as to ensure the achievement of organization's objectives. The elements of marketing mix have been classified under four heads. That is why marketing mix is said to be a combination of 4 P's. These are the four critical elements in marketing the organization's [...]
In this article we will discuss about the types and consequences of negative attitude. Types of Negative Attitude: There are certain types of people that indulge in negative states of mind. They are all different in some ways of thinking and acting, but the unifying feature of all of them is their constant negativity. Here are several types of such [...]
The following points highlight the five main stages involved in the process of strategic planning. The stages are: 1. Objectives 2. SWOT Analysis 3. Gap Analysis 4.Strategy Alternatives 5.Strategy Implementation. Stage # 1. Objectives: Both Drucker and Ansoff suggest that the overall objective of the firm is not profit maximisation but long-term profitability. Ansoff has identified a 'hierarchy of objectives' [...]