Marketing Managers should consider a number of factors while selecting an advertising media: 1. Purpose of Advertisement 2. Cost of Advertising Media 3. Circulation of Media. Factor # 1. Purpose of Advertisement: The objective of specific as well as total advertising programme influences the choice of media. In planning the advertising strategy of the concern, Marketing Managers set goal for [...]
After reading this article you will learn about:- 1. Concept of Product 2. Meaning of Product 3. Product Planning and Development 4. Product Innovation 5. Positioning the Product in the Market. Contents: Concept of Product Meaning of Product Product Planning and Development Product Innovation Positioning the Product in the Market 1. Concept of Product: The product is the most tangible [...]
After reading this article you will learn about Marketing Mix:- 1. Concept of Marketing Mix 2. Elements of Marketing Mix. Concept of Marketing Mix: Marketing mix is the set of controllable variables that a firm can use to influence the buyer's response within a given marketing environment (consisting of political, social, cultural, economic and marketing institutional influences). The environmental influences [...]