Archive | Distribution Channel

Relationship between Manufacturer and Distributors

Relationship between manufacturer and Distributors! Sales executives need to maintain suitable working relationships with the distribution networks or rather the intermediaries in the distribution network since that will add to creating a favorable impression about the products and company in the minds of the final buyers. There needs to be smooth flow of products through the distribution channels else the [...]

By |2018-10-29T15:15:01+05:30October 26, 2018|Distribution Channel|Comments Off on Relationship between Manufacturer and Distributors
Read More

Factors to Consider When Choosing a Distribution Channel

Such factors may be classified as factors relating to: 1. Product Characteristics 2. Markets Factors/Consumer Factors 3. Company Characteristics 4. Middlemen Consideration 5. Environment. Factor # 1. Product Characteristics: The product characteristic plays an important role in influencing the channel selection. The marketing executive must study the uses of a product, its frequency of purchase; perish ability, rapidity of fashion [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Distribution Channel|Comments Off on Factors to Consider When Choosing a Distribution Channel
Read More
Go to Top