In this article we will discuss about the classification of Research and Development (R & D) strategies into offensive, defensive and absorptive categories as classified by Pavitt. For sustained research and development effort and strategy, one of the main requirements is a measure of stability in budget allocations. This is an area where corporate planning can be of considerable assistance. [...]
A master strategy of a firm consists of two inseparable parts: Business strategy and Corporate strategy. Each complements the other. Let us consider the following quotes: The strategic aim of a business (is) to earn a return on capital [1], and if in any particular case the return in the long run is not satisfactory, then the deficiency should be [...]
According to Porter, a business can build a substantial competitive advantage by adopting one of two strategies: (a) A differentiation of the product, or (b) A low-cost strategy. While this may be true in the short-run; in the long-run the roots of competitiveness remain in the firm's core competencies and core capabilities. In a global, competitive environment, technology and brands [...]