Escalating advertising rates and the need to focus on specific audience is driving advertisers to look at new alternatives. Local area advertising on cable is emerging as a viable option. It has everything going for it. And will plenty of viewers and advertisers too queuing up, Cable TV operators and local area advertising are coming into their own. And with [...]
After reading this article you will learn about the role of radio in advertising of products. The phenomenal growth achieved by All India Radio has made it one of the largest media organisations in the world. Today AIR reaches to 97% of the India population spread over about 90% of the national territory with the help of 177 broadcasting stations. [...]
This article will help you to make comparison among radio, TV and print media. Radio Vs. TV Vs. Print Media: The advent of electronic communication has resulted in a veritable media explosion. New technologies are constantly being developed. But the radio still is an effective medium which reaches the rich as well as poor, to both literate and illiterate at [...]