This article throws light upon the top five elements of promotional mix of products. The elements are: 1. Advertising 2. Personal Selling 3. Sales Promotion 4. Publicity 5. Public Relations. Element # 1. Advertising: It is a paid form of non-personal mass communication by an identified sponsor. The mass media used include print media, direct mail, audio visual media, bill [...]
This article throws light upon the five main objectives of promotional communication. The objectives are: 1. Behaviour Modification 2. Objective to Inform 3. Objective to Persuade 4. Objective to Remind 5. Specific Objectives. Objective # 1. Behaviour Modification: Promotion seeks to: (a) Modify behaviour and thoughts {e.g., get you to drink coca cola rather than Pepsi), (b) Reinforces existing behaviour [...]
This article throws light upon the top nine examples on successful advertising strategy. The examples are: 1. VDIS-97 Black into White 2. Hcl Copiers 3. Kinetic Honda 4. Bagpiper Whisky 5. Gold Riband Whisky 6. Thirty Plus 7. Gold Flake 8. Hero Honda 9. Captain Cook Atta. Example # 1. VDIS-97 Black into White: The Government played the role of [...]