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Marketing Functions: 12 Essential Functions of Marketing – Discussed!

Essential functions of marketing are: 1. Gathering and Analyzing Market Information 2. Marketing Planning 3. Product Designing and Development 4. Standardization and Grading 5. Packaging and Labelling 6. Branding 7. Customer Support Services 8. Pricing of Products 9. Promotion 10. Physical distribution 11. Transportation 12. Storage or Warehousing. 1. Gathering and Analyzing Market Information: The […]

Marketing Management Philosophies (5 Concepts)

As we know, every company has different idea regarding philosophy of marketing. Some companies concentrate on the large scale production while some concentrate only on the quality of the product etc. Therefore, under the marketing philosophy, there are following five concepts: 1. Production Concept: Production concept lays emphasis on availability and affordability of products. If […]

Marketing Features: 4 Major Features of Marketing – Explained!

Main features of marketing are: 1. Needs and Wants 2. Creating a Market Offering 3. Customer Value 4. Exchange Mechanism! 1. Needs and Wants: The main objective of marketing process is to satisfy the needs and wants of the customers. (more…)


Agriculture Marketing Information Systems of M:I & Research

Read this article to learn about the agriculture marketing information systems of M:I & research! In U.S.A., U.K. and Japan there are separate government departments for providing MkIS to agriculturists. In India steps in this direction were taken in 1954, when a committee of Enquiry on the collection of Agricultural prices in India was appointed. […]

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