Learn about: 1. Introduction to Brand Extension 2. Meaning of Brand Extension 3. Types 4. Approaches 5. Hierarchy 6. Bases 7. Strategic Framework 8. Factors Influencing 9. Why Companies opt Brand Extension 10. Advantages, Disadvantages and Future 11. Guidelines. Brand Extension: Introduction, Meaning, Types, Examples, Advantages, Disadvantages, Approaches, Factors, Guidelines and More… Brand Extension – Introduction Brand extension is a [...]
A trade fair (trade show, trade exhibition or expo) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their latest products, services, study activities of rivals and examine recent market trends and opportunities. Trade Fair: Meaning, Objectives , Challenges for Participants, Organizing Trade Fairs and Exhibitions, Exhibitors' Benefits and Visitors' Benefits Trade Fair: Meaning, [...]
Internal marketing is an on-going process that occurs strictly within a company or organisation whereby the functional process is to align, motivate and empower employees at all management levels to consistently deliver a satisfying customer experience. It acts as marketing strategy where the employees themselves are customers and they are termed as internal customers. It is used as a philosophy [...]