Archive | Marketing Mix

4 Main Elements of Marketing Mix

This article throws light upon the four main elements of marketing mix. The elements are: 1. Product Mix 2. Price Mix 3. Promotion Mix 4. Distribution Mix. Element # 1. Product Mix: The product means anything that is offered to a market for its use or consumption. The product can be a physical object or […]

Choosing the Advertising Media: 3 Factors

Marketing Managers should consider a number of factors while selecting an advertising media: 1. Purpose of Advertisement 2. Cost of Advertising Media 3. Circulation of Media. Factor # 1. Purpose of Advertisement: The objective of specific as well as total advertising programme influences the choice of media. In planning the advertising strategy of the concern, […]

Marketing Intermediaries in the Channels of Distribution

This article throws light upon the three important marketing intermediaries in the channels of distribution. The intermediaries are: 1. Retailers 2. Wholesalers 3. Market Logistics.   Marketing Intermediary # 1. Retailing: Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. A retailer or retail store […]

Product: Concept, Meaning and Development

After reading this article you will learn about:- 1. Concept of Product 2. Meaning of Product 3. Product Planning and Development 4. Product Innovation 5. Positioning the Product in the Market.  Contents: Concept of Product Meaning of Product Product Planning and Development Product Innovation Positioning the Product in the Market 1. Concept of Product: The […]

Marketing Mix: Concept and Elements

After reading this article you will learn about Marketing Mix:- 1. Concept of Marketing Mix 2. Elements of Marketing Mix. Concept of Marketing Mix: Marketing mix is the set of controllable variables that a firm can use to influence the buyer’s response within a given marketing environment (consisting of political, social, cultural, economic and marketing […]

Product Life Cycle (With Diagram)

This article provides an overview on Product Life Cycle. The product life cycle concept derives from the fact that a product’s sales volume and sales revenue follow a typical pattern of five-phase cycle. The life cycle is a fact of existence for every product. It is similar to the human life cycle. The length of […]

Price of a Product: Introduction, Policies and Leadership

After reading this article you will learn about Price of a Product:- 1. Introduction to Price 2. Objectives of Price 3. Importance 4. Market Price 5. Price as a Measure of Value 6. Policies 7. Yardsticks Used in Pricing a Product 8. Determination Process 9. Leadership 10. Psychological Pricing 11. Principles. Contents: Introduction to Price […]

Growth in Sales and Profits

This article throws light upon the four alternative ways for growth in sales and profits. The ways are: 1. Market Penetration 2. Market Development 3. Product Development 4. Diversification.   Growth in Sales and Profits: Way # 1. Market Penetration: It involves expansion of sales of existing products in existing markets by selling more to […]

Promotion: Subject-Matter, Meaning and Elements

After reading this article you will learn about Promotion:- 1. Subject-Matter of Promotion 2. Meaning of Promotion 3. Elements 4. Promotion Messages 5. Main Purpose. Contents: Subject-Matter of Promotion  Meaning of Promotion  Elements of Promotion Promotion Messages Main Purpose of Promotion 1. Subject-Matter of Promotion: Broadly speaking promotion means to push forward or to advance […]

Communication: Meaning and Elements | Marketing

After reading this article you will learn about Communication:- 1. Meaning of Communication 2. Elements of Communication. Meaning of Communication: The word communication is derived from the Latin communes which means ‘common’ We attempt to communicate, that is, to establish a ‘Commonness’ with another person. There are three essential parts of communication, viz., the source, […]