Archive | Marketing Mix

4 Ps of Marketing Mix | Marketing Management

Marketing mix is the process of designing and integrating various elements of marketing in such a way as to ensure the achievement of organization’s objectives. The elements of marketing mix have been classified under four heads. That is why marketing mix is said to be a combination of 4 P’s. These are the four critical […]

Marketing Mix: Definition, Elements and Forces | Marketing Management

In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some “defini­tions” of marketing mix are given below: 1. “Marketing mix refers to the amounts and kinds of marketing vari­ables the firm is using at a particular […]

4 Main Elements of Marketing Mix

This article throws light upon the four main elements of marketing mix. The elements are: 1. Product Mix 2. Price Mix 3. Promotion Mix 4. Distribution Mix. Element # 1. Product Mix: The product means anything that is offered to a market for its use or consumption. The product can be a physical object or […]

Marketing Intermediaries in the Channels of Distribution

This article throws light upon the three important marketing intermediaries in the channels of distribution. The intermediaries are: 1. Retailers 2. Wholesalers 3. Market Logistics.   Marketing Intermediary # 1. Retailing: Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. A retailer or retail store […]

Choosing the Advertising Media: 3 Factors

Marketing Managers should consider a number of factors while selecting an advertising media: 1. Purpose of Advertisement 2. Cost of Advertising Media 3. Circulation of Media. Factor # 1. Purpose of Advertisement: The objective of specific as well as total advertising programme influences the choice of media. In planning the advertising strategy of the concern, […]

Product: Concept, Meaning and Development

After reading this article you will learn about:- 1. Concept of Product 2. Meaning of Product 3. Product Planning and Development 4. Product Innovation 5. Positioning the Product in the Market.  Contents: Concept of Product Meaning of Product Product Planning and Development Product Innovation Positioning the Product in the Market 1. Concept of Product: The […]

Marketing Mix: Concept and Elements

After reading this article you will learn about Marketing Mix:- 1. Concept of Marketing Mix 2. Elements of Marketing Mix. Concept of Marketing Mix: Marketing mix is the set of controllable variables that a firm can use to influence the buyer’s response within a given marketing environment (consisting of political, social, cultural, economic and marketing […]

Product Life Cycle (With Diagram)

This article provides an overview on Product Life Cycle. The product life cycle concept derives from the fact that a product’s sales volume and sales revenue follow a typical pattern of five-phase cycle. The life cycle is a fact of existence for every product. It is similar to the human life cycle. The length of […]

Price of a Product: Introduction, Policies and Leadership

After reading this article you will learn about Price of a Product:- 1. Introduction to Price 2. Objectives of Price 3. Importance 4. Market Price 5. Price as a Measure of Value 6. Policies 7. Yardsticks Used in Pricing a Product 8. Determination Process 9. Leadership 10. Psychological Pricing 11. Principles. Contents: Introduction to Price […]

Growth in Sales and Profits

This article throws light upon the four alternative ways for growth in sales and profits. The ways are: 1. Market Penetration 2. Market Development 3. Product Development 4. Diversification.   Growth in Sales and Profits: Way # 1. Market Penetration: It involves expansion of sales of existing products in existing markets by selling more to […]