All techniques and tools of sales promotion are fairly simple and can be reduce to twelve in number. Almost all promotions make use of one or more of these tools, alone or in some carefully developed combination. i. Price deals (price-off, price-cut, cents-off, denote the same thing) ii. Bonus-packs (price-pack) iii. Refunds and rebates (both terms are used interchangeably) iv. [...]
In this article we will discuss about sales promotion. Learn about:- 1. Concept and Nature of Sales Promotion 2. Objectives of Sales Promotion 3. Components 4. Need and Importance 5. Planning 6. Types of Programs 7. Techniques 8. Tools and Programmes 9. Benefits 10. Limitations. Contents: Concept and Nature of Sales Promotion Objectives of Sales Promotion Components of Sales Promotion [...]
Classification of Advertising Advertising objectives are the major guiding force of types of advertising used by the firm. There are following types of advertising: i. Selective Demand Advertising: It is essentially competitive advertising. It puts one brand against rest of the market. This type of advertising is employed when a product is beyond the introduction stage in its life cycle. [...]