A well-designed marketing information system consists of four major components: 1. Internal Accounting System 2. Marketing Intelligence System 3. Marketing Research System 4. Marketing Science System. Components of Marketing Information System # 1. Internal Accounting System: In this system the marketing executive receives the historical data from accounting books on sales, costs, inventories, receivable, payables, […]
Components of Marketing Information System
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Procedure for Designing an Engineering System
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A system engineer must design a system in the following phases in sequence of order: 1. Understanding the Problem 2. Considering the Alternative Solution 3. Choosing the most Optimum System 4. Synthesis of the System 5. Updating Equipment Characteristics and Data 6. Testing the System and Refinement 7. Application and Operation. Phase # 1. Understanding […]
System: Meaning, Classification and Design
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After reading this article you will learn about:- 1. Meaning of System 2. Definition of System 3. Classification 4. Design 5. Overall Objectives 6. Advantages. Meaning of System: A system can be defined as an orderly arrangement of components like, men, materials, money, machine and environment that are inter-related, and act and interact with one […]