In this article we will discuss about the meaning and components of marketing strategy of a business. Meaning of Marketing Strategy: A modern business enterprise is faced with the problem of preserving its traditional role in a world affected by recession and inflation and trials by the consumers, government and special interest groups. The primary challenge to business is how [...]
After reading this article you will learn about:- 1. Meaning of Strategy 2. Features of Strategy 3. Styles of Making Strategy 4. Levels/Types 5. Evaluation. Meaning of Strategy: Strategy implies a course of action that defines and achieves organisation's objectives and implements its missions. Strategy is a means to achieve the goals. In a broader perspective, it represents organisation's responses [...]
After reading this article you will learn about:- 1. Meaning of Strategy 2. Features of Strategy 3. Importance 4. Essentials 5. Types 6. Implementation. Meaning of Strategy: The term strategy has been derived from Greek work "Strategies" which means general. So, the word strategy means the art of general. Thus strategy may be defined as gamesmanship or an administrative course [...]