Customer Retention Strategies in Service Marketing: Top 4 Stages

There are four stages of customer retention strategies, which are: 1. Financial Bonds 2. Social Bonds 3. Customisation Bonds 4. Structural Bonds. Stages of Customer Retention Strategies Stage # 1. Financial Bonds: In this stage, the customer is tied to the firm primarily through financial incentives — lower prices for greater volume purchases or lower prices for customers who have [...]