Marketing Management MCQs – Part 1

List of MCQs (multiple choice questions) on Marketing Management. Marketing Management MCQs 1. The width of a product mix is measured by the number of product (a) dimensions in the product line. (b) features in each brand. (c) items in the product line. (d) lines a company offers. (e) specialties a company offers. Ans. d 2. The rate of sales [...]