This article throws light upon the five most common routes used for bringing products in the market. The routes are: 1. Manufacturer→ Consumer→ Channel 2. Manufacturer→ Retailer→ Ultimate Consumer 3. Manufacture→ Wholesaler→ Retailer→ Consumer 4. Manufacturer→ Agent→ Wholesaler→ Retailer→ Consumer 5. Manufacturer→ Wholesaler→ Consumer or User. Route # 1. Manufacturer→ Consumer→ Channel: (Direct Sale) There are three alternatives in direct [...]
After reading this article you will learn about:- 1. Meaning of Channels of Distribution in Marketing 2. Channel Choice in Marketing. Meaning of Channels of Distribution in Marketing: We can define formally the distribution channel as the set of marketing institutions participating in the marketing activities involved in the movement or the flow of goods, or services from the primary [...]
Important components of physical distribution of products are: 1. Order Processing 2. Transportation 3. Warehousing 4. Inventory Control! Physical distribution is an important element of marketing mix; it involves physical handling and movement of goods from the place of production to the place of consumption. […]