Everything you need to know about the history of advertising. Concrete advertising history begins with classified advertising. Advertising in the beginning was mainly for informative purposes rather than promotional reasons. India's advertising industry is no more than eight decades old. At the turn of the century, British firms in India mostly imported their products but later began to manufacture them [...]
Everything you need to know about the definitions of product. A product is meant to satisfy the need of the customer. It may be referred to as anything that is to be offered to a market that might satisfy a want or need of a consumers. There are two concepts of product viz., narrow concept and wide concept. Under the [...]
Everything you need to know about the consumer buying process. Consumer behaviour relates to the buying behaviour of individuals for products for their own use. Organizations buy to enable them to provide goods and services to the final customers. Organizational buying behaviour has many similarities to consumer behaviour. Both involve the behaviour of human beings, whether individually or in groups. [...]