A project report on advertising in India. This report will also help you to learn about:- 1. Meaning of Advertising 2. Objectives of an Advertising Programme 3. What Advertising Is—Activities Included 4. What Advertising is Not—Activities Excluded 5. Historic Evolution of Indian Advertising 6. Role of Advertising in Modern Business World 7. Advertising as a Marketing Tool and Other Details. [...]
DAGMAR was the study of Association of National Advertisers (ANA) that the goal of advertising is to achieve specialized objectives and it recognized that different advertisements can have a number of objectives. "Advertising's job, purely and. simply, is to communicate to a defined audience information and a frame of mind that stimulates action. Advertising succeeds or fails, depending on how [...]
This article throws light upon the top nine examples on successful advertising strategy. The examples are: 1. VDIS-97 Black into White 2. Hcl Copiers 3. Kinetic Honda 4. Bagpiper Whisky 5. Gold Riband Whisky 6. Thirty Plus 7. Gold Flake 8. Hero Honda 9. Captain Cook Atta. Example # 1. VDIS-97 Black into White: The Government played the role of [...]