In this article we will discuss about:- 1. Meaning of Product Diversification 2. Objectives of Product Diversification 3. Forms 4. Factors Motivating It . Meaning of Product Diversification: The term 'product diversification' is sometimes called 'product differentiation'. Product diversification is a part of product line decisions'. The word diversification means that something new will be added. It may refer to [...]
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