Here is a compilation of essays on ‘Marketing Planning’ for class 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Marketing Planning’ especially written for school and college students. Essay on Marketing Planning Essay Contents: Essay on the Meaning of Marketing Planning Essay on the Nature of Marketing Planning Essay on the Scope of Marketing Planning Essay [...]
Sales forecasting techniques may be categorized as follows:- 1. Historic Estimate 2. Sales Force Estimate 3. Trend Line (or Time Series Analysis) Technique 4. Market Survey 5. Delphi Method 6. Judgmental Techniques 7. Prior Knowledge 8. Forecasting by Past Average 9. Forecasting from Last Period's Sales 10. Forecasting by Moving Average and Few Others. Technique # 1. Historic Estimate: This [...]
This article throws light upon the four key benefits of strategic planning process in an organisation. The benefits are: 1. Reaction to Environment 2. Defining Company Mission 3. Formulation of Long Range Objectives 4. The Specification of Programme Policies and Strategies. Benefit # 1. Reaction to Environment: The strategic planning process is invaluable to a company because it forces top [...]