Internal marketing is an on-going process that occurs strictly within a company or organisation whereby the functional process is to align, motivate and empower employees at all management levels to consistently deliver a satisfying customer experience. It acts as marketing strategy where the employees themselves are customers and they are termed as internal customers. It is used as a philosophy [...]
Downsizing literally means reducing the size of the organisation in order to cut costs, hive off unprofitable operations and improve operational efficiency. In fact, it is a restructuring process to meet the challenges of the environment. In the context of human resource management, downsizing involves elimination of certain jobs with a view to cut pay bill and improves work efficiency. [...]
Organisation is a process of dividing and combining efforts of a working group for making such joint efforts more productive, effective and fruitful. Organisation allocates duties to the managerial staff. It adds certainty and promptness to the work to be done. It avoids gaps and overlapping functions. It establishes a neat pattern of relationships among efforts to be put, jobs [...]