Determining Optimal Promotion-Mix: 4 Steps | Promotion | Marketing

The following points highlight four main steps involved in determining optimal promotion-mix. The steps are:- 1. Identifying the Target Audience 2. Developing Communication Objectives 3. Designing the Message 4. Selecting the Communication Channel. Step # 1. Identifying the Target Audience: The marketer must identify tar­get audience which may be individual or group or public. He should identify the image of [...]