Learn about the objectives of advertising:- 1. Introduce New Product 2. Creation of Demand 3. To Face the Competition 4. Creation of Goodwill 5. Communicate with the Customers 6. Neutralize Competitor's Marketing 7. Discourage New Entrants 8. Link between Producer and Consumer 9. Overcoming Dissonance of Buyers. 10. Entering in New Geographical Area 11. Informing about Changes in Marketing Mix [...]
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