The selection of a media is very important. It will influence the impact and cost of advertising. The target audience should also be identified. An advertising campaign cannot contribute to success unless the target audience is exposed to it.The purpose of media selection is to transmit the message of advertising to the target audience effectively and economically. The selection of [...]
In this article we will discuss about the media management. Learn about: 1. Notes on Media Management 2. Nature of Media Management 3. Need 4. Scope 5. Government Policy and Media 6. Growth Profile of Indian Media 7. Structural Analysis of Indian Media. Media Management: Notes, Nature, Scope, Government Policy and Growth Profile of Indian Media Notes on Media Management: [...]
This article throws light upon the top eight types of media or ways you can use for advertising your products. The types are: 1. Print Media 2. Broadcast Media 3. Outdoor Media 4. Transit Media 5. Mail Media (Direct Advertising) 6. Speciality Advertising 7. Motion Picture Media (Advertising)—Cinema 8. Sales Promotion Media. Way # 1. Print Media: Print media includes [...]