This article will help you to make comparison among radio, TV and print media. Radio Vs. TV Vs. Print Media: The advent of electronic communication has resulted in a veritable media explosion. New technologies are constantly being developed. But the radio still is an effective medium which reaches the rich as well as poor, to both literate and illiterate at [...]
This article throws light upon the eleven major reasons agencies lose clients. The reasons are: 1. Poor Performance or Service 2. Poor Communication 3. Unrealistic Demand by the Client 4. Personality Conflicts 5. Personnel Changes 6. Changes in Size of the Client or Agency 7. Conflicts of Interest 8. Changes in the Client's Marketing Strategy 9. Declining Sales 10. Conflicting [...]
After reading this article you will learn about:- 1. The Evolution of Advertising Agency 2. Advertising Department within the Organization 3. Types of Advertising Agencies 4. Client Agency Relationship 5. Advertising Agency Compensation. Developing and implementing an integrated marketing communications programme is usually a complex and detailed process involving the efforts of many persons. As consumers, we generally give little [...]