Tag Archives | Marketing

Marketing Research: Characteristics, Role & Advantages | Business Marketing

In this article we will discuss about:- 1. Introduction to Marketing Research 2. Characteristics of Marketing Research 3. Role 4. Uses 5. Steps 6. Advantages 7. Disadvantages. Contents: Introduction to Marketing Research Characteristics of Marketing Research Role of Marketing Research Uses of Marketing Research Steps in Marketing Research Process Advantages of Marketing Research Disadvantages of Marketing Research 1. Introduction to [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Marketing Research|Comments Off on Marketing Research: Characteristics, Role & Advantages | Business Marketing
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Strategic Planning Process: 4 Stages | Business Marketing

The word 'strategic planning', process refers to the step by which management converts a firm's mission, objectives and goals into a workable strategy. The process is strategic because, it involves the preparation of ways and means to the circumstances, of the organisations environment. The decisions will be taken by anticipating the future environment. Future needs proper information. The information process [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Strategic Planning|Comments Off on Strategic Planning Process: 4 Stages | Business Marketing
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Strategic Planning, Alternatives and Implementation | Business Marketing

In this article we will discuss about strategic planning, alternatives and implementation in an organization. Strategic Planning: Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Strategic Planning|Comments Off on Strategic Planning, Alternatives and Implementation | Business Marketing
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