Read this article to learn about the 15 different types of retailers with their advantages, disadvantages and other details. Learn about the various types of retail trade, stores, outlet and channels you can open in the market. Also learn about: 1. Mobile Retailers 2. Fixed Retail Shops 3. Survival of Small Traders 4. Department Store 5. Multiple Shops or Chain [...]
Everything you need to know about the Stages of Product Life Cycle! Everything you need to know about the Stages of Product Life Cycle It is important to understand the Product Life Cycle (PLC) as it provides insights on the competitive dynamics of the product being marketed. The PLC also exhibits the distinct stages in the sales history of a [...]
In this article we will discuss Sales Promotion:- 1. Concept of Sales Promotion 2. Definition of Sales Promotion 3. Meaning 4. Why Use Sales Promotion? 5. User 6. Objectives 7. Pro-Active or Reactive; 8. Options of Promotion Objectives 9. Types 10. Tools 11. Techniques 12. Sales Representative Level Promotion 13. Promotion and Promos 14. Major Decisions and Other Details. Sales [...]