In this article we will discuss Sales Promotion:- 1. Concept of Sales Promotion 2. Definition of Sales Promotion 3. Meaning 4. Why Use Sales Promotion? 5. User 6. Objectives 7. Pro-Active or Reactive; 8. Options of Promotion Objectives 9. Types 10. Tools 11. Techniques 12. Sales Representative Level Promotion 13. Promotion and Promos 14. Major Decisions and Other Details. Sales [...]
In this article we will discuss about Rural Advertising in India. Learn about:- 1. Introduction to Rural Advertising 2. Rural Advertising Mix 3. Problems of Marketing Products in Rural Areas 4. Ways of Advertising in Rural Areas; 5. Problems & Needs of a Rural Consumer 6. Rural Marketing Strategy in India 7. Size and Importance of Rural Markets and Other [...]
Everything you need to know about the process of New Product Development (with 7,8 Stages, Steps and Examples). Process of New Product Development: Stages, Steps and Examples Process of New Product Development (7 Stages) In marketing parlance, 'new product' has six definitions that are commonly used (in addition to BAH and Roberson's classification schemes). They are as follows: New to [...]