Ethics in Marketing Research! A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or customer to the producer of the good or service. Such a situation, with three major players the producer, the customer and the market researcher [...]
In this article we will discuss about:- 1. Introduction to Marketing Research 2. Characteristics of Marketing Research 3. Role 4. Uses 5. Steps 6. Advantages 7. Disadvantages. Contents: Introduction to Marketing Research Characteristics of Marketing Research Role of Marketing Research Uses of Marketing Research Steps in Marketing Research Process Advantages of Marketing Research Disadvantages of Marketing Research 1. Introduction to [...]
Industrial Marketing Research is defined as the objective and systematic process of obtaining, analyzing and reporting of data or information for decision making in industrial marketing. The industrial marketing researcher develops the research design, which basically indicates the procedure and the cost of conducting the research study. Concept of Industrial Marketing Research: Industrial Marketing Research is conducting to recognize the [...]