Marketing Organisation: Meaning, Need, Factors, Structure and Essentials

In this article we will discuss about:- 1. Meaning and Definition of Marketing Organisation 2. Need for Marketing Organization 3. Factors 4. Structure 5. Essentials. Meaning and Definition of Marketing Organisation: The marketing manager is faced with the task of achieving various pre­determined objectives. These objectives may relate to profit maximisation, customer satisfaction, image building or sales maximisation etc. Achieve­ment [...]