Here is a compilation of essays on ‘Marketing Audit’ for class 11 and 12. Find paragraphs, long and short essays on ‘Marketing Audit’ especially written for school and college students. Essay on Marketing Audit Essay Contents: Essay on the Concept of Marketing Audit Essay on the Aim of Marketing Audit Essay on the Nature and Scope of Marketing Audit Essay [...]
In this article we will discuss about:- 1. Objectives of Societal Marketing 2. Importance of Societal Marketing 3. Social Criticisms of Marketing. Objectives of Societal Marketing: The objectives of social or societal marketing are: (i) To alter people's beliefs, attitudes, and expectations, or (ii) To induce people to take certain actions or introduce changes in their behaviour. Like a commercial [...]
After reading this article you will learn about the organisation of sales department:- 1. Functional Organization 2. Area based Organization 3. Product Group Organization 4. End Use and Customer Class Sales Organization. Functional Organization: The functional organization (Fig. 31.1) is usual for the small or medium sized company with a limited range of related products. Functional organization has various functional [...]