In this article we will discuss about:- 1. Meaning of Advertising Campaign 2. Classification of Advertising Campaign 3. Principles 4. Objectives 5. Steps. Essay on Advertising Campaign Essay Contents: Essay on the Meaning of Advertising Campaign Essay on the Classification of Advertising Campaign Essay on the Principles Involved in an Advertising Campaign Essay on the Objectives of Advertising Campaign Essay [...]
The following points highlight four main steps involved in determining optimal promotion-mix. The steps are:- 1. Identifying the Target Audience 2. Developing Communication Objectives 3. Designing the Message 4. Selecting the Communication Channel. Step # 1. Identifying the Target Audience: The marketer must identify target audience which may be individual or group or public. He should identify the image of [...]
Some of the frequently asked exam questions on international marketing are as follows: Q.1. State and discuss the principle underlying international trade. Ans. International trade is a trade among countries or different geographical areas. The earliest trade between countries occurred when they were able to supply one another with goods which they were unable to produce for themselves. Now the [...]