The choice of an appropriate channel of distribution, as an important marketing decision, depends on a variety of considerations like nature and type of products, nature of services to be rendered, stability of production, costs involved, and the type of promotional efforts undertaken by the marketing management. So, the distribution channels to be employed should be different for consumer goods, [...]
Read this article to learn about Market Segmentation. Market segmentation is one of the most interesting and useful tools in marketing management. Here we will discuss various s definition of Market Segmentation, Concepts as explained by eminent authors, requirements of market segmentation and various advantages. Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages 1. Market Segmentation - Definitions: [...]
In this essay we will discuss about:- 1. Importance of Product Pricing 2. Product Pricing-Concern for Marketing Management 3. Outlines of Pricing Problem 4. Kinds of Pricing Problems or Decisions 5. Economic Theory in Product Pricing. Essay on the Pricing of Products Essay Contents: Essay on the Importance of Product Pricing Essay on the Product Pricing-Concern for Marketing Management Essay [...]