Prof. Copeland gives a following classification of ‘Goods’: 1. Consumer Goods: Consumer goods of different classes are discussed below: 1. Convenience Goods: Convenience Goods, usually of semi-durable nature, refer to those comparatively high value items which the customers buy after paying consideration as to quality, price, design, etc. The buying motives of the customers exhibit a high degree of differentiation [...]
The choice of an appropriate channel of distribution, as an important marketing decision, depends on a variety of considerations like nature and type of products, nature of services to be rendered, stability of production, costs involved, and the type of promotional efforts undertaken by the marketing management. So, the distribution channels to be employed should be different for consumer goods, [...]
Here is a compilation of essays on ‘Product Planning and Development’ for class 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Product Planning and Development’ especially written for school and college students. Essay on Product Planning and Development Essay Contents: Essay on the Introduction to New Product Planning and Development (PPD) Essay on the Circumstances Leading [...]