Prof. Copeland gives a following classification of ‘Goods’: 1. Consumer Goods: Consumer goods of different classes are discussed below: 1. Convenience Goods: Convenience Goods, usually of semi-durable nature, refer to those comparatively high value items which the customers buy after paying consideration as to quality, price, design, etc. The buying motives of the customers exhibit a high degree of differentiation [...]
The choice of an appropriate channel of distribution, as an important marketing decision, depends on a variety of considerations like nature and type of products, nature of services to be rendered, stability of production, costs involved, and the type of promotional efforts undertaken by the marketing management. So, the distribution channels to be employed should be different for consumer goods, [...]
In this essay we will discuss about Retail Trade. Find paragraphs, long and short essays on ‘Retail Trade’ especially written for school and college students. Essay on Retail Trade Essay Contents: Essay on the Meaning and Characteristics of Retail Trade Essay on the Essential Elements of a Successful Retail Trade Essay on the Different Types of Retailers Essay on the [...]