Marketing Information: Meaning, Need, Significance, Characteristics and Components
In this article we will discuss:- 1. Marketing Information – Meaning and Definitions 2. Need for Marketing Information 3. Significance 4. Characteristics 5. Components 6. Requisites. Marketing Information – Meaning and Definitions: Marketing information system includes all the facts and information which is used in making marketing decisions and which will affect the marketing operation of the enterprise. Information as [...]