Everything you need to know about marketing channels. Marketing channels are the ways that goods and services are made available for use by the consumers. All goods go through channels of distribution, and marketing depends on the way goods are distributed. The route that the product takes on its way from production to the consumer is important because a marketer [...]
Everything you need to know about marketing channels. Marketing channels have a wide variety. They perform number of functions. Their scope of work or functions may vary in different nations. They act as an interface between the manufacturers and their customers. There is two-way transaction flow and there has to be a two-way communication. The key role of the marketing [...]
The following points highlight the three major problems associated with marketing channels. The problems are:- 1. Consumers' Needs 2. Choice of Marketing Channels 3. Problems of Distribution Methods. Problem # 1. Consumers' Needs: The consumers in general are scattered and their needs and expectations are varied. They choose to buy their goods from those who serve them best. Here, the [...]