After reading this article you will learn about:- 1. Meaning of Marketing Automation 2. Definitions of Marketing Automation 3. Aspects 4. Functions 5. Features 6. Advantages. Meaning of Marketing Automation: Marketing automation is the use of technology to manage and automate the process of converting prospective customers into actual buyers. By automating the various tasks and workflows involved in demand [...]
This article throws light upon the five main phases involved in implementation of CRM project. The phases are: 1. Develop The CRM Strategy 2. Build CRM Project 3. Needs Specification and Partner Selection 4. Project Implementation 5. Evaluate Performance. Phase # 1. Develop The CRM Strategy: CRM strategy can be defined as follows: CRM strategy is a high-level plan of [...]
This article throws light upon the top five functions of a finance manager. The functions are: 1. Financial Forecasting and Planning 2. Acquisition of Funds 3. Investment of Funds 4. Helping in Valuating Decisions 5. Maintain Proper Liquidity. Finance Manager: Function # 1. Financial Forecasting and Planning: A financial manager has to estimate the financial needs of a business. How [...]