David Ogilvy, once said, "I do not regard advertising as entertainment or an art form, but as a medium of information." And the Internet is a powerful medium for information dissemination. The growth of the Internet over the last decade or so has been tremendous. By the end of 1999 there were 259 million Internet users and this is expected [...]
This article throws light upon the five main factors influencing manager’s environment. The factors are: 1. Competition and the Global Economy 2. Ethics and Social Responsibility 3. Information and Technological Change 4. Employment Values and Individual Rights 5. Importance of Non-Profit Sector. Factor # 1. Competition and the Global Economy: Quite recently, Japanese management consultant Keniche Ohmae suggests that the [...]
After essay this article you will learn about:- 1. Introduction to Management 2. How Reputation and Commitment are Interrelated? 3. The Challenges of Change 4. What is Management? 5. Significance of Management 6. Why Study Management? Contents: Introduction to Management How Reputation and Commitment are Interrelated? The Challenges of Change What is Management? Significance of Management Why Study Management? 1. [...]