This article provides an essay on social aspects of advertising. Introduction to Social Aspects of Advertising: It is argued that the biggest and potentially most insurmountable problem encountered in any attempt to examine and evaluate the social issues surrounding advertising stems from the essentially subjective nature of many of the criticisms that have been levelled in recent years. Although social [...]
This article guides you about how to add value through media planning. Adding Value through Media Planning: For the effective implementation of advertising strategy, media planning plays a very important role. Choosing among the different media is a very difficult but very important task because the media vehicle will pipe the message to the target customer. In particular, media planning [...]
This article guides you about how to make your advertisement much more appealing. Advertising Appeals: Appeals are cues that provide stimulus. Appeals are developed on the basis of buying motives, advertising message should appeal directly or indirectly to those key needs which influence behaviour. Advertising message is. developed in term of its contents by using an appeal or an idea [...]