A project report on market segmentation in India. This report will help you to learn about:- 1. Introduction to Market Segmentation 2. Meaning of Market Segmentation 3. Market Segments & Niches 4. Consumer Preference Patterns 5. Procedure 6. Bases for Consumer Market Segmentation 7. Bases for Industrial Market Segmentation 8. Criteria 9. Product Differentiation & Market Segmentation. Contents: Introduction to [...]
A project report on product positioning in India. This report will also help you to learn about:- 1. Introduction to Product Positioning 2. Objectives and Usefulness of Product Positioning 3. Elements of Product Positioning 4. Approaches to Product Positioning 5. Differentiating the Product 6. Specific Ways to Differentiate 7. Product Positioning Strategy and Other Details. Contents: Project Report on the [...]
A Tutorial Notes on Management by Objectives (M.B.O.): 1. Introduction to Management by Objectives 2. Purpose 3. Characteristics 4. The Actual Mechanics 5. Process 6. Steps Involved in an MBO Programme 7. Benefits of an MBO Programme 8. Why does MBO work? 9. Problems 10. Effective Implementation 11. Effectiveness and Other Details. Management by Objectives (M.B.O.) - Intro, Purpose, Characteristics, [...]