A project report on consumer behaviour. This report will also help you to learn about:- 1. Introduction to Consumer Behaviour 2. Psychology of Consumers 3. Factors Influencing Consumer Behaviour 4. Family Role Structure and Buying Behaviour/Buying Roles 5. Types of Buying Behaviour 6. Types of Decision Process 7. Theories of Consumer Behaviour 8. Models of Consumer Behaviour. Contents: Project Report [...]
The first question that is important to ask is what is the target market? Where we are targeting instead of chasing the amorphous mass market. Hindustan level has as many as 11 brands directed towards the different market segments. Coalgate Palmolive has tooth paste brands as Coalgate total, Coalgate gel. When we tailor our product to the segment we can [...]
Essay on Advertising in India! With the liberalization policy followed by government and subsequent entry of multinationals in India, the true marketing came to India. Advertising changed a lot at the same time. Because of intense competition, the advertising budget increased multifold. The admen believe that in 21st century the advertising will make world go round; that the power and [...]