Some of the frequently asked exam questions on the dynamics of marketing are as follows: Q.1. Define the term marketing dynamics and explain some of its different aspects or elements. Ans. The entire process of marketing management science system right from the ascertainment and assessment of marketing environment via analysis of market segments, marketing channels, competition, publics, and micro-environment variables [...]
In this article we will discuss about the direct and indirect channels of product distribution adopted in India. Direct Channel: It involves the distribution of products directly by the producer himself without the use of the middlemen. Some producers prefer to do this by combining two distinct functions, production and distribution. It cannot be strictly called a 'channel'. Such direct [...]
In this article we will discuss about:- 1. Characteristics of Mail Order Business 2. Different Types 3. Suitability of Goods 4. Advantages 5. Disadvantages 6. Popularity. Contents: Characteristics of Mail Order Business Different Types of Mail Order Business Suitability of Goods for Mail Order Business Advantages of Mail Order Business Disadvantages of Mail Order Business Popularity of Mail Order Business [...]