This article guides you about how to add value through media buying. Adding Value through Media Buying: Ad spend advantage is to make the media buying a vehicle for delivering unique value to the customer, save, don't splurge innovate, don't indulge, be extra ordinary not extravagant. For buying cheap air time on TV and radio—or space in the print media [...]
This article guides you about how to add value through media planning. Adding Value through Media Planning: For the effective implementation of advertising strategy, media planning plays a very important role. Choosing among the different media is a very difficult but very important task because the media vehicle will pipe the message to the target customer. In particular, media planning [...]
This article will guide you about how to make goal setting effective in an organisation. 1. Understanding the Purposes of Goals: Perhaps the best way to facilitate the goal-setting process is to make sure that managers understand the two main purposes of goals. The first is to provide a target to shoot for. The second is to establish a framework [...]