Tag Archives | Goods

Prof. Copeland gives a following classification of ‘Goods’: 1. Consumer Goods: Consumer goods of different classes are discussed below: 1. Convenience Goods: Convenience Goods, usually of semi-durable nature, refer to those com­paratively high value items which the customers buy after paying considera­tion as to quality, price, design, etc. The buying motives of the customers exhibit a high degree of differentiation [...]