This article throws light upon the top seven functions of marketing management. The functions are: 1. Marketing Research 2. Sales Forecasting 3. Advertising 4. Sales Promotion 5. Channels of Distribution 6. Product Packaging 7. Pricing. Function - 1. Marketing Research: An industrial enterprise, if, develops products for direct market application without having any idea in advance of consumer acceptance of [...]
This article throws light upon the five key benefits of planning in an organisation. The benefits are: 1. Planning is related to performance 2. Plans focus attention on objectives 3. Plans help eliminate uncertainties and anticipate problems 4. Plans provide guidelines for decision making 5. Plans are necessary to facilitate control. Benefit # 1. Planning is related to performance: There [...]
This article will help you to learn about the comparison between plan and planning. Management theorists often draw a distinction between plans and planning. Plans are simply statements of the things to be done and the sequence and timing in which they should be done in order to achieve a given end. But planning involves: (i) Deciding on aims and [...]