This article throws light upon the top seven functions of marketing management. The functions are: 1. Marketing Research 2. Sales Forecasting 3. Advertising 4. Sales Promotion 5. Channels of Distribution 6. Product Packaging 7. Pricing. Function - 1. Marketing Research: An industrial enterprise, if, develops products for direct market application without having any idea in advance of consumer acceptance of [...]
This article throws light upon the nine major barriers to planning in an organisation. The barriers are: 1. Dynamic and Complex Environments 2. Reluctance to Establish Goals 3. Resistance to Change 4. Constraints 5. Time and Expense 6. Psychological Difficulties 7. Technical Problems 8. Misunderstanding 9. Lack of an Appropriate 'Planning Climate'. Barrier # 1. Dynamic and Complex Environments: Perhaps [...]
This article throws light upon the four key benefits of strategic planning process in an organisation. The benefits are: 1. Reaction to Environment 2. Defining Company Mission 3. Formulation of Long Range Objectives 4. The Specification of Programme Policies and Strategies. Benefit # 1. Reaction to Environment: The strategic planning process is invaluable to a company because it forces top [...]