Exam Questions on Marketing Strategy and Its Components | India

Some of the frequently asked exam questions on marketing strategy and its components are as follows: Q.1. What do you mean by strategic marketing deci­sions? Ans. Strategic marketing decisions are primarily concerned with exter­nal, rather than internal, marketing problems of the firm and specifically with the selection of: (a) The product-mix which the firm will produce, (b) The market segments [...]