The phenomenal growth of rural market's during the last decade presents an exciting opportunity. Spending on packaged consumer goods by rural consumers is increasing at a rate of over Rs 300 crores per annum. The total size of the rural market for packaged consumer goods is estimated at around Rs. 2,100 crores today. This in turn is estimated to be [...]
David Ogilvy, once said, "I do not regard advertising as entertainment or an art form, but as a medium of information." And the Internet is a powerful medium for information dissemination. The growth of the Internet over the last decade or so has been tremendous. By the end of 1999 there were 259 million Internet users and this is expected [...]
Read this essay to learn about organisational development. After reading this essay you will learn about:- 1. Meaning of Organisation Development 2. Objectives of Organisational Development Efforts 3. Strategies 4. Effectiveness 5. Promise. List of Essays on Organisational Development Essay Contents: Essay on the Meaning of Organisation Development Essay on the Objectives of Organisational Development Efforts Essay on the Organisational [...]