Environment of Business: Micro and Macro

After reading this article you will learn about the micro and macro environment of business. Micro Environment of Business: The micro environment consists of the factors of the firm's immediate environment, (Fig. 37.2). These include: a. Suppliers, b. Customers c. Competitors, d. The public, and e. Marketing intermediaries. a. Suppliers: Suppliers or vendors are those persons or firms who supply [...]