This article throws light upon the two main alternatives actions taken by dissatisfied consumers. The alternative actions are: 1. Private Alternatives 2. Public Alternatives. Action # 1. Private Alternatives: The dissatisfied consumer may decide to resolve his dissatisfaction in a private or personal way. The most private way, of course, is to do nothing at all and say nothing to [...]
After reading this article we will learn about:- 1. Meaning of Demand Forecasting 2. Importance of Demand Forecasting 3. Demand (Sales) Forecasting Periods 4. Factors Affecting5. Methods of Estimating Future Demand 6. Demand Forecasting of New Products 7. Criteria 8. Procedure. Contents: Meaning of Demand Forecasting Importance of Demand Forecasting Demand (Sales) Forecasting Periods Factors Affecting Demand (Sales) Forecasting Methods [...]
This article throws light upon the two key issues relating to consumer’s needs. The key issues are:- 1. The Number and the Nature of Basic Needs 2. The Intensity of Motivated Behaviour. Key Issue # 1. The Number and the Nature of Basic Needs: There is no universal agreement regarding the number and nature of basic needs or internal need [...]