This article throws light upon the five most common routes used for bringing products in the market. The routes are: 1. Manufacturer→ Consumer→ Channel 2. Manufacturer→ Retailer→ Ultimate Consumer 3. Manufacture→ Wholesaler→ Retailer→ Consumer 4. Manufacturer→ Agent→ Wholesaler→ Retailer→ Consumer 5. Manufacturer→ Wholesaler→ Consumer or User. Route # 1. Manufacturer→ Consumer→ Channel: (Direct Sale) There are three alternatives in direct [...]
After reading this article you will learn about:- 1. Meaning of Department Store 2. Features of Department Store 3. Advantages 4. Disadvantages. Meaning of Department Store: A department store is a huge retail shop situated at a central place in the city, divided into a number of small shops or departments each dealing with one or two lines of goods [...]
This article throws light upon the top six large-scale retailers. The retailer are: 1. Mail Order Sale 2. Consumer Co-Operative Stores 3. Vending Machine 4. Discount Houses 5. Supermarket 6. One-Price Shop. Retailer # 1. Mail Order Sale: Standardisation, grading, branding and packaging brought about the growth of mail-order sale, i.e., selling or shopping by post-described as 'armchair shopping.' The [...]